Best COD ever imo, theres alot of cinematic moments like repelling, riding bikes, car chases, jumping out planes, Melee's etc.
The stealth is pretty cool too and the story is really dark and mysterious which keeps it interesting. It constantly jumps back and forth from being in captivity to missions you done in the past, thats hardly a spoiler just to let you all know.
Seriously i really recommend you play it if your only buying BO for multiplayer.